You will be introduced to the core concepts of management, covering essential definitions and fundamental theories. You'll then develop your knowledge by exploring different areas of management, including strategic analysis, organisational structure, human resources, production management, marketing, sales and finance. This will give you a well-rounded understanding of the key functions of management, providing a strong foundation for your future studies. You'll learn and deepen your understanding through written materials.
- Degree: University Certificate in Introduction to Business Administration
- Examination: Student Paper (20 pages)
- Credit points: 6 ECTS
- Learning duration: approx. 150 hours (incl. self-study and exam)
- Regular certificate duration: 3 months
- Access from date of purchase: 3 months + 15 months free support period
- Certificate start: on the first day of each month
- Certificate fee: EUR 840
- Certification: submitted for state approval in accordance with the German Distance Learning Protection Act (FernUSG)
After active participation, you will receive an official certificate of attendance.
Participants who optionally complete the certificate with a successful exam performance receive 6 ECTS credits and a certificate of completion for the university certificate.
Your content
- Business administration as management
- Overview on the management cycle
- Macro environment: political and legal framework
- Macro environment: economic conditions
- Macro environment: sociocultural framework
- Macro environment: technological framework
- Micro environment
- Leading a company: goals, strategies, and leadership
- Corporate governance and business goals
- Strategic analysis and strategic planning
- Organization
- Human Resource Management
- Control processes: service creation and exploitation
- Overview on the operational service creation process
- Material management, procurement, and logistics
Your advantages
- Gain a broad understanding of business, including the management cycle and different functional areas, preparing you for a wide range of business decisions.
- Develop practical skills by applying business methods to real-world problems, enabling you to plan and execute business tasks efficiently.
- Improve your professionalism and communication skills by learning how to manage work assignments with confidence, deal with feedback and collaborate effectively.